We all know that all these giant monopolies try to cash in on every damn pop culture break through thats happening in the "now"; so what makes Target worth writing about? Simple, Target is actually doing it right. As of this month Target is focusing on the Indie Game Scene, kind of like the underground/grunge/bad boy/every other pun associated with all things Indie now these days. These tee-shirts focus on up coming Indie Developed Video Games for the PC, 360 and PS3.
The clothing line of choice for Target is called: EGPApparel or Experimental Game Play Apparel. The line is kind of like an homage to Mark Eccho meets Prada meets Paula Abdul, wait sorry about that...Meets Element. They actually look good in my opinion and to boot, when you buy one of the tee-shirts you get the corresponding Indie game that it was inspired by, FOR FREE. Now, doesn't that sound tempting. If all it takes for me to get a copy of The Dishwasher is buying a tee shirt that was made in Taiwan by some 6 year old, sign me up! There are currently eight shirts in production, featuring indie titles like Tower of Goo, Big Vine, Gravity Head, Gish, and more. All shirts go for a measly 12 bucks and comes with the corresponding game (as stated above). Who would have thunked that Target of all retail stores would go Indie?TARGET- 1
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