Over the past few years (three to be exact) there has been a steady rise in female gaming. The NPD tracking group attributes that statistic in direct correlation with the Nintendo Wii. Perhaps you can attest that with the Wii's wide assortment of "casual" games, the market has become more accessible as well as acceptable amongst society as a whole. Gaming isn't really frowned upon anymore and it by no means is a "boy's only" club. With such groups like the Frag Dolls, TriXie and a few others we now have a pretty unique spread of players as well as spokes people for the industry...which is a good thing!
Video games have become a staple at the forefront of not only technology but the American economy. Totting a 14 billion (yes, that's a B and not an M) dollars a year revenue flow tends to make you a big dog in all facets of the American way and if we can increase this share hold by filling it in with the most diverse group of people, boy and girl, than we all benefit. 28%, huh? I say we get to 30% by years end!