So this is the brand spanking new commercial released for Bioshock 2; perhaps one of the most highly anticipated games of 2010. As you may already know, Soulstealer and myself have been extremely disappointed with how 2K (developer) has gone about "hyping" the game and marketing it. In fact, hyping and marketing have almost been absent entirely. I mean, I see the Gamestop adds on a occasion but those aren't even real adds...their goofy inconsequential spoofs on the game itself.That all changed (I guess) late last night. 2K took up the whole first commercial block of Late Night with Jimmy Fallon with a 3-minute-15-second launch trailer. 2K also announced yesterday that the game will be getting a midnight release at both Gamestop and Best Buy. Here's to hoping you all go out and buy it. It's predecessor was one of the most important games created this decade. Here's the video that aired [via Joystiq.com]
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